Edgbaston Wellness
Luxury Clinic Rebrand
Medical
Edgbaston Wellness
Project Summary
We quickly identified that this was more than just a rebranding exercise; it was about positioning the clinic as a luxury destination in Birmingham.
Deliverables
Rebrand, Content Creation, Website Design, Digital Marketing
Industry
Medical
Duration
4 months
Challenges
The clinic faced several challenges that were holding them back. The owners, a urologist and a private GP with demanding schedules (outside of the clinic) found it difficult to plan and execute a cohesive strategy. Lead generation was limited to website inquiries and walk-ins, leaving potential markets untapped. The clinic's long and cumbersome name, coupled with outdated signage, made it hard for customers to locate them. Additionally, inconsistent pricing across services created confusion, and their marketing efforts lacked clear direction.
First things first - we simplified the name to Edgbaston Wellness, a decision that instantly gave the brand a more luxurious and approachable feel. We then created a new logo that reflected this streamlined identity and designed brand guidelines to ensure consistency across all touchpoints.
A content day was organised, where we captured high-quality videos and photos. The doctors shared their expertise on camera, treatments were filmed in action, and satisfied customers provided testimonials. This content became the backbone of their new digital strategy, enhancing their online presence.
A content day was organised, where we captured high-quality videos and photos. The doctors shared their expertise on camera, treatments were filmed in action, and satisfied customers provided testimonials. This content became the backbone of their new digital strategy, enhancing their online presence.
