More Life
Brand & Strategy for Plant-Based for QSR
Hospitality
More Life – A Plant-Based QSR
Project Summary
Our task was to turn this concept into a fully realised brand that would stand out in the growing plant-based QSR space.
Deliverables
Branding, Open Day Campaign, Digital Marketing, Social, Strategy
Industry
Hospitality
Duration
1 Year
Challenges
The client had no clear vision for the brand's identity or market positioning. With no name, logo, or menu pricing strategy, they needed help creating a strong launch plan. They also lacked a go-to-market strategy and brand assets for both internal and external communication. On top of that, there was no established marketing strategy or visual content to generate excitement and draw in customers.
We started by coining the restaurant's name, “More Life,”which captured the essence of the vibrant, plant-based lifestyle they wanted to promote. The viral tagline "Link Me at More Life" was developed to create a memorable connection with customers. A unique blue color was chosen as the primary brand color to enhance visual consistency across all platforms.
