Scayle Project Scope:
Challenges
Turning supplied clips into a clear, eye-catching advert
Kerry Hanaphy needed a video to advertise Sofwave on the display screens in their Dublin branch. The video had to show the treatment and the equipment, using clips supplied by Sofwave.
It also had to work in a busy clinic, where people glance at a screen for a few seconds. The content had to be easy to follow, look professional and fit the clinic's brand. On top of that, we had to work celebrity quotes, including ones from the Kardashians, into the video without making it feel crowded.
Solutions
A polished display video built for the screen
We edited the Sofwave clips into one video that explains the treatment and shows the equipment in action. Clean on-screen text keeps the key points clear, even from across the room.
We added the celebrity quotes at the right moments to build trust and keep viewers watching. The pacing, layout and text size were all designed with a display screen in mind, so the message lands quickly.
Results
A success, now playing in the Dublin branch
The video went down well and is currently displayed in the Dublin branch, where it helps promote Sofwave to everyone who walks in.
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