Scayle Project Scope:
Challenges
Explaining the event and the treatment clearly
FYEO Clinic was launching the PicoSure Pro and hosting an event to introduce it. The emails had to explain what the event was, why it mattered and what the treatment could do, all in a few short lines.
They also needed to get people to act. With limited spaces, the designs had to build interest quickly and make signing up easy.
Solutions
Email designs that told the story and made it easy to sign up
We designed a series of branded emails around the launch of the PicoSure Pro. Each one has a clear job, from announcing the event to reminding people to book.
The layouts are clean and easy to read on mobile, with simple messaging and a strong call to action. This let the clinic explain the purpose of the event and the new treatment without overwhelming readers.
Results
Sold out event
The launch event sold out. The clinic used our email designs as part of its promotion, helping it explain the event clearly and make signing up simple.
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